Lego’s shopping website shows considerable respect for kids and parents alike. This distinction operates on a number of levels in a design, ranging from the stylistic preferences discussed on Jacob Nielson’s usability website to the emerging behaviors brought on by widespread generational changes to Internet use. They are sensitive to age-targeting and bias in website design, so it’s important not to talk down to them.Ī designer’s best defence against patronizing youngsters is to get some kids to comment on the design in the planning stage, because there’s a difference between remembering what it was like to be a kid and being a kid. Hopefully, Web designers will be able to use these guidelines to attract more business from clients who deliver Web services to children, by demonstrating an awareness of the needs of this special age group.Ĭhildren become sophisticated consumers from a surprisingly early age.
This article explores child- and teen-friendly Web design guidelines and looks at the steps designers should consider before getting involved in work that will be marketed to kids and their parents or caregivers. At the same time, kids seem to enjoy a wider range of interactive features and greater novelty. Most websites aimed at children (or children and adults) now follow principles that take some account of kids’ perspectives on Web design.īoth young kids and teenagers appear to like many of the same design traits that adults like, including clarity and high-quality content. Fortunately, the scale of the children’s market across most product ranges has resulted in rapid innovation in recent years. There was a time when kids’ websites were brash and busy, packed with colors and cartoon typography. The types of work range from interface designs for video games to websites for birthday parties. Openings are available at many businesses and schools, as well as through parents and kids themselves, giving designers many ways to find work on electronic and print projects that appeal to kids.
Designing websites and related media for kids presents plenty of opportunities for Web designers.
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